The product’s efficacy isn’t entirely shocking, because the co-founders took their sweet time meticulously crafting the formula, with the help of industry powerhouses. “We sought out formulators and board-certified dermatologist Dr. Ann Brewer, who has expertise in working with darker skin tones, and went through over 25 iterations of Milk Marvel to get the results and user experience just right,” says Amouzame. Despite being geared toward people of color, I noticed editors with fair skin raving about it online, too—so it’s a true gem for people of all ethnic backgrounds.
“We position it for skin of color because the majority of the serums on the market only work on fair skin, but our serum is suitable for all skin tones,” says Amouzame. “It’s actually done wonders for a lot of women with fair skin, even helping some with their melasma. We’re all about real diversity and that starts from the formulation.”
I’ll be keeping this jar stocked in my medicine cabinet for the long haul, and I’m eager to hear what the budding brand decides to do next. “We can’t reveal too much about new products (we are still hard at work making them!), but we can share that Eadem will continue to focus on products that help with hyperpigmentation in melanin-rich skin using safe and effective formulations designed for women of color,” says Amouzame.
If you’re searching for a reliable formula to fade dark spots and rejuvenate a smooth complexion with a healthy glow, add this to your lineup ASAP. Eadem just launched at Sephora (with an impressive star-rating and reviews count since hitting the beauty retailer’s shelves), so you can snag the serum on the site right now.
“As a teenager, I grew up at the Sephora on the Champs Elysées in France,” Amouzame says. “I would spend hours touching the products, trying them, and eventually buying something I could afford. I discovered beauty there, and it’s surreal to know that someone could discover EADEM in the same way.” Just like a healthy, dewy glow—who doesn’t love a full circle moment?
Erin Parker is a writer and strategist in New York. Follow her on Instagram.